Churchill will have understood

Churchill will have understood

If indeed, the following quote credited to him is genuine: “I apologise for such a long letter – I didn't have time to write a short one.”

The remark has also been attributed to Cicero, Blaise Pascal and Mark Twain amongst others, and the insight is such a good one.

It takes time to create a short and punchy copy and right now Good With Words’ writers and thinkers are devoting what time they have to client projects so I am about to commit to something even worse than long copy – I’m using bullet points to share our news with you. We are:

  • Honoured that we’ve won more work with International Red Cross Red Crescent
  • Delighted to have won a contract with a great new client based in Oman – Al Mouj Muscat
  • Excited to be working with EQi on a new SIPP campaign (heck, we love financial services)

Oh, and Vanessa took part in a FT Adviser Podcast (but won’t listen to it because she despairs of the sound of her own voice).