In business, words matter. Write poorly and you risk devaluing your brand. Typos, jargon and failing to get to the point, all constitute bad copy.

And yet these mistakes can be seen everywhere, on websites, in newspapers, on buses, no matter the scale of an organisation.

If being understood is important so is not being misunderstood.

Ever read a website and been left wondering what it is the company actually does?

In the digital age, it’s crucial to capture a reader’s attention straightaway. That’s why to professional copywriters, accuracy, brevity and clarity are key.

Take this example from a mortgage broker’s site then see how it should have been done. And perhaps give us a call?

You will find that the majority of big banks and specialist lenders will offer buy-to-let mortgages, as long as you follow the aforementioned criteria.

We pride ourselves on having top quality customer service, and we are a great buffer between you and (the often intimidating) lender.

You understand the type of property you’d like to invest in.

We understand which buy-to-let mortgage will work for you.

Talk to us today and we’ll guide you through the lending process.