In business, words matter. Write poorly and you risk devaluing your brand. Typos, jargon and failing to get to the point, all constitute bad copy.
And yet these mistakes can be seen everywhere, on websites, in newspapers, on buses, no matter the scale of an organisation.
If being understood is important so is not being misunderstood.
Ever read a website and been left wondering what it is the company actually does?
In the digital age, it’s crucial to capture a reader’s attention straightaway. That’s why to professional copywriters, accuracy, brevity and clarity are key.
Take this example from a mortgage broker’s site then see how it should have been done. And perhaps give us a call?