Client:
EQi

Sector:
Financial services

As investment specialists, EQi offers a wider range of tax-efficient investment accounts, including a flexible ISA, a Lifetime ISA and Self-Invested Personal Pensions.

A HIGH RETURN ON INVESTMENT

Good With Words was appointed to deliver an on-going copy and content strategy that could connect with investor attitudes and aspirations. As well as a re-branding and new website launch, this involved the development of an entire comms EQi online ‘eco-system’.

  • New brand content
  • B2C web copy
  • Email campaigns
  • Product guides
  • Social media ads

“Good With Words’ strength is their ability to identify both with us, and the needs of our customers. Exceptionally insightful, they translate big ideas into impactful (and often funny!) messages while also producing well researched, technical copy.

As the first agency I appointed at EQi, they have done far more than develop our tone of voice and produce copy, Good With Words have helped us to define our market position and develop a distinct point of view as a business.”

Hana Graham
Head of Marketing
EQi