Author: Vanessa Howard
One of the most persistent myths in digital marketing is that you need keyword-stuffed pages to rank on Google. It’s simply not true.
Search engines reward clarity, relevance, and engagement, not yards of filler text. In fact, bloated copy drives visitors away. On average, people spend just 54 seconds on a page before bouncing off. Every word has to earn its place.
At Good With Words, we know the most effective content is written with the user’s experience front of mind: clear, useful, and aligned with what they came to your site to do.
Serve your audience well, and the spiders will follow.