Author: Vanessa Howard
As the first full working week of the new year draws to a close, no doubt there are many priorities jostling for your attention, but at least your website isn’t one of them. Right?
If a website looks good and is easy to navigate, then all is well with the world. Well, not quite.
We’re flagging a lack of digital knowledge at leadership level as the first issue to address in our short series on digital blind spots.
What do we mean by lack of leadership? Along with Visit Digital, we have found that most clients are unaware of how to assess if a website is underperforming. That blind spot results in inaction and a chipping away at efficacy.
A website’s performance, its structure and engagement and how they compare to competitors’ sites should be as crystal clear to management teams as a P&L statement.
The good news is that digital insight drives effective change – for example, changes to website architecture for one client led to a 300% increase in organic revenue.
Digital knowledge at leadership level is essential to securing growth.