Tasked with raising the profile of a nation, a premier lifestyle resort and its exceptional investment opportunities, Good With Words crafted a story that would be picked up by our client’s most preferred media title.
Al Mouj Muscat is Oman’s leading residential, leisure and tourism destination with an impressive investment story to tell. They wanted us to set out their stall and raise awareness of its potential to investors in the neighbouring Kingdom of Saudi Arabia. Arab News, Saudi Arabia’s first English-language newspaper, was the main target. The title can be found on newsstands across the Middle East with its online profile attracting hundreds of thousands of hits every day at www.arabnews.com
The publication is popular among many sections of Saudi society, including nationals and foreign residents, guest workers to company CEOs. With such a large distribution and a diverse and influential group of readers, Arab News is the first choice among executives in local and foreign financial institutions.
Although media coverage can never be guaranteed, experience can make all the difference.